Big Ideas for your business? A lesson from Burger King’s new big idea…..

Is your new big idea simply an attempt to escape your poor execution of your last big idea?

I often see business owners trying to do too many things and they don’t do any particularly well.

Today I read a news report that burger king is experimenting with home delivery. My first reaction was…what a terrible idea. Then I gave it some additional thought and decided yep, it is absolutely a terrible idea.

Burger king has been an under performing biz for as long as I can remember. They seem to go from one idea to the next in an apparently useless attempt to hit the jackpot.

When i read the article I said to myself “really? Home delivery? How about you focus on getting me hot French fries at the drive in window. That would be outstanding!”

How good would it be know that every time you pulled into the BK drive-in you got fresh hot fries? I think that would generate real biz.

When I think about home delivery for BK I think…”why on earth would I want to wait for mediocre BK food when I can wait the same amount of time for decent food?”

The question for you is this. Does your business do a few things very, very well or many things all done poorly?



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