There have been many, many businesses that have taken advantage of difficult times and positioned themselves for the future. Running a business in good times is almost idiot proof. It’s what you do in tough times that makes the difference between a great business and a business that you just ride along with the tide. My rules for managing in tough times:
Train your people in an area that could increase gross margins (moth dollars and %)
Outsource, outsource, outsource
Conserve cash, delay investments, avoid the “buy more for a sale” mentality
LOWER your break-even point while RAISING your gross margin %.
Focus on cash, conserve it and use it wisely.